Do You Know How Many Cases Of A Car Really Bad CRM Cost? More Information: Under A Creative Commons License: Attribution No Derivatives

Hey, wait a second CRM solution requires me to make money and keep my business organized, productive, how am I going to cost money than the monthly subscription fee. Also I already pay a month to start for our system, which is supposed to be working well. If you are the CEO of your distributor, and what I described above is something that I found the head then you should really, I mean really look at your current CRM solution and test its usefulness.

CRM stands for Customer Relationship Management, which is supposed to be a system that keeps your dealer to operate effectively and to help you organize your tasks, clients, appointments and inventory. But poorly designed or developed software can cost money and business in real life. To design and develop an automotive CRM takes time and talent with a good knowledge of the company. There are many vendors who claim to have been in business since the early 80's and have the best system on the market (which is true in the 80 and its software has not progressed nearly 20 years). No other solution will be sold once again useless, you have to pay $ 2000 - $ 5000 per month to use some outdated, some intuitive, poorly designed and developed as in real life can make money and business. You do not get a better system, because you pay big bucks for a label.

In the world of automotive sales, there is really very little scientific or technical knowledge that is required. By having your staff using a complicated system that requires training will actually hurt your business. Car sales person are not programmers, they are two completely different breed of people. A poorly developed and seemly complex system will result in poor data integrity. And a technical night mare for user mistakes, and technical traps. Imagine if your staff can't tell you how much your used car in your inventory really cost. Because they don't understand the system, or they are mis-quoting customer monthly payments due to the poor user interface. And difficult to understand financial calculator. 

So the next time you are looking for a CRM system for your dealership please keep in mind you don't have to pay $1500 per month and $2000 setup fee just to use something that is less sophisticated than Facebook. And make sure your next CRM solution is actually developed by computer programmers, not car sales person who hired some overseas programmer to produce.