AS -car manufacturer from India and China seem to have to work hard to raise the prestige of its vehicles in the eyes of United States society. Because the study mention if society AS not open to buy a car from China and India as a production car Tata, Mahindra and BYD.
The survey findings of the GfK Barometer of Automotive Awareness and Imagery Study, mentioning China and India when the car is the same as a car brand of Korea when it was first introduced in the middle of the US audience.
In the near future the company like BYD (China), Chery (China) and Mahindra (India) expressed the intention to launch a product in the United States. However the seriousness they seemed to not be helpful.
Because as reported by economictimes, Friday (30/8/2011) it took 15 years for the community AS to increase their confidence in Korea vehicles. And the case was currently being Scotch car companies from India and China are about to enter the U.S. car market.
From the results it finds only 38 percent of respondents are considering going to buy a car from China and India from 30 percent of the vehicles. While 95 percent is only interested in buying from us, 76 percent of the manufacturers of Germany, 75 percent of vehicles from Japan and Korea 49 per cent.
These results contrast with the younger generation of U.S. origin. The younger generation in the u.s. is more open and interested in buying a car from the Bamboo Curtain and India, with 52 percent saying they would consider a car from China and 41 percent open to cars from India.
As a result of those results indicate the need to occupy the seriousness of both manufacturers AS society's heart. Not just because it is cheap but the resilience, security features that are reliable and its reliability is also a calculation of the consumer. As Hyundai has showed its quality in the us.
"But we want to add to the quality, performance, security and reliability of the model that makes us different. And Hyundai initially missed but time has changed for over 15 years the company showed kekompetitifiannya to the community, "says GfK automotive company.
(ikh/ddn)
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